Internet Video Viewing Up 64%
May 12th, 2008 | By James Lewin | Category: Internet TV, Streaming Video, VideoU.S. Internet users viewed 11.5 billion online videos in March 2008, a 13-percent gain versus February and a 64-percent gain versus March 2007, according to figures from ComScore.
All Your Views Are Belong To YouTube
In March, Google Sites ranked as the top U.S. video property, with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites.
Other highlights:
- 73.7 percent of the total U.S. Internet audience viewed online video.
- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video duration was 2.8 minutes.
- The average online video viewer watched 235 minutes of video.
Here are the details:
|
Top U.S. Online Video Properties* by Videos Viewed March 2008 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
||
|
Property |
Videos (000) |
Share (%) of Videos |
|
Total Internet |
11,476,886 |
100.0 |
|
Google Sites |
4,358,306 |
38.0 |
|
Fox Interactive Media |
477,621 |
4.2 |
|
Yahoo! Sites |
328,087 |
2.9 |
|
Viacom Digital |
249,285 |
2.2 |
|
Microsoft Sites |
245,453 |
2.1 |
|
Time Warner – Excl. AOL |
159,009 |
1.4 |
|
Disney Online |
108,055 |
0.9 |
|
ABC.COM |
100,051 |
0.9 |
|
AOL LLC |
100,044 |
0.9 |
|
ESPN |
89,760 |
0.8 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
