Family media firm Entertainment Rights has announced deals that will bring a variety of classic cartoons to the Web via YouTube, Joost and Babelgum.

The launches will see Entertainment Rights provide all three platforms with a selection of retro programming, including:

• He-Man
• She-Ra
• Trapdoor
• Felix the Cat
• Rocky & Bullwinkle
• The Archies
• Fat Albert
• Casper the Friendly Ghost.

“Entertainment Rights wants to be where the audience is and online video enables the company to exploit its brands which have strong retro appeal,” said ER’s Laura Turner Laing.

The deal formed with YouTube will see a new free-to-view channel launch – Retro Heroes. The channel will feature short form (2 and 5 minute webisodes). The deals with Babelgum and Joost will feature long form content.