According to a Hollywood Reporter report – Apple’s iTunes store will be getting more movies and getting them sooner.

Apple is expected to announce today that it has struck a deal with a wide array of movie studios to sell new releases at its iTunes Store. The move would come as many bricks & morter options for renting and purchasing DVDs are disappearing.

Apple has been criticized for the limited number of movies available through iTunes and on the Apple TV. We noted earlier this year that iTunes lags about 89,000 movies behind NetFlix.

The new agreements would help address address that; it is expected to involve Fox, Walt Disney Studios, Warner Bros., Paramount, Universal, Sony Pictures, Lionsgate and New Line.

Update: Apple has now made this announcement official.