Today through Thursday, I’m in San Francisco to attend ad:tech, one of a series of conventions focused on advertising and digital marketing.

I will be covering the event for Podcasting News, trying to get a sense of what’s happening in downloadable media from the sponsor and advertiser’s point of view.

I’m also here to make a presentation as part of my involvement with the nascent Association for Downloadable Media. Wednesday morning, April 16, 9 am, I will be presenting part of a session on Downloadable Media: The State of the Industry and Success Stories.

I’ve already had a chance to talk with author & podcaster Scott Sigler; I”ll try to write that up tomorrow.

Here’s the rest of my (tentative) schedule:

Tuesday, April 15:

• 3:30 Power Panel: Beyond the Pre-Roll – The State of Online Video
• 4:45 Power Panel: Social Network Marketing – Exploring the Value Proposition
• 7:00 ad:tech awards ceremony

Wednesday, April 16:

ADM Forums, 9am – Noon

• 9:00 The State of the Industry and Success Stories (my session)
• 10:00 Downloadable Media Advertising Standards – New Units Debut for Public Comment
• 11:00 Downloadable Media Audience Measurement Guidelines-

New Best Practices Debut for Public Comment

• 12:15 Publishing in the Digital Age: How Media Companies are Extending Their Reach
• 3:00 ADM meeting at Kiptronic
• 6:00 ADM: Get The Download party at Kiptronic

Thursday, April 17

• 10:45 Publishing in the Digital Age: How Media Companies are Extending Their Reach
• 12:00 The Empowered Consumer: Are We Losing Control of Our Brands?
• 2:15 Traditional Media Gets a Digital Infusion through Mobile -OR- Making Widgets and Gadgets Work for You
• 3:30 The Dynamics of Intent: Consumer Demand in the Digital Age
• 4:45 Internet Superstar, Live at ad:tech, with Revision3 people, and guests from Tiki Bar TV, French Maid TV, WineLibrary TV, Diggnation, and Ask A Ninja

If you happen to be at ad:tech, I hope you’ll say “Hi”. You can also follow/find me on Twitter.