Why Does The US Trail Canada & Europe In Internet Video Viewing?
Apr 10th, 2008 | By James Lewin | Category: Streaming Video, VideocomScore has updated its Video Metrics offerings, adding the UK, France, Germany and Canada to its current US offering.
Of the five countries currently reported by comScore Video Metrix, online video had the highest reach in Canada, where 19 million viewers viewed a video online in December, representing 89 percent of the total online population age 15 and older. The U.K. was next with an 87 percent reach, followed by France with an 84 percent reach and Germany with an 81 percent reach. Bringing up the U.S., where online video reached 78 percent of the total online population.
Canada’s online video audience also viewed more videos than any of the other reported countries, averaging 112 videos per viewer for the month of December, followed by the U.K. with 108 videos per viewer, Germany with 92 videos per viewer, and France with 89 videos per viewer. Again, U.S. activity was slightly lower, averaging 77 videos per viewer in December.
Why do you think the US is lagging in adopting Internet video?
Here are the details:
|
Online Video Viewing Reach – Country by Country Breakdown Ranked by Percent Reach of Total Online Population, Age 15+ December 2007 comScore Video Metrix |
||||
|
Country |
Total Unique Viewers (000) |
Videos (000) |
Videos per Viewer |
% Reach Online Population |
|
Canada |
19,047 |
2,137,074 |
112 |
89% |
|
U.K. |
28,686 |
3,092,867 |
108 |
87% |
|
France |
24,063 |
2,138,802 |
89 |
84% |
|
Germany |
27,321 |
2,514,039 |
92 |
81% |
|
U.S. |
124,362 |
9,509,544 |
77 |
78% |
