Natural/organic supermarket chain Whole Foods Market, is launching Whole Earth Generation, a video podcast series dedicated to raising environmental awareness among young people.

The podcast project is beginning with a search for six “fresh-faced personalities” aged 8 to 17, to be auditioned as hosts of this green-themed series. Children from all over the United States and Canada are invited to try out for the online series, premiering today and running through April 29.

“We are excited to celebrate Earth Month with this series … about eco-friendly actions and how they can make a difference,” said Heather Kennedy, Senior Coordinator of National Marketing for Whole Foods Market. “So many shoppers tell us they have learned how to be more environmentally conscious by listening to their kids. We hope this program takes that trend to an even broader audience via the Internet.”

Topics on the podcast series will address topics generated by “Generation Y and Z,” (which we guess means kids and young adults). Highlights of the series will include interviews with celebrities and peers, ideas for a sustainable future, cool green products, and how to convince skeptical families and friends that green is the way to go.

The Whole Earth Generation youth host casting call kicked off a couple days ago on YouTube. Additionally, in-person casting calls will be held throughout the month of March in some of the chain’s stores.

Submissions can be uploaded to this spot on YouTube, or youngsters ages 8-17 can show up at one of the Whole Foods Market stores on the designated audition date in New York, Chicago and Austin, for auditions.

Six winners — three from the YouTube entries and three from the in-store auditions — will be selected.

“The six young hosts will be the on-air personalities with the charge of engaging their peers and showing that tweens and teens can really influence how we protect our planet,” said Kennedy.