Google announced today that its AdSense for Video program is now open to publishers. Previously, the AdSense program has focused on serving (usually) contextually relevant text-only ads.

Google’s video pilot program originally was going to serve up video-in-video advertising. However, as it has evolved, the video part has been replaced by targeted, contextually-relevant CPM banners and CPC text overlays. Some web publishers see these ads as an alternative to the pre-roll and post-roll advertising clips that have become the industry’s default standard advertising format.

AdSense for video is now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites. Google has a site that explains their video ad options at http://www.google.com/ads/videoadsolutions/