Men Want It Quick And On Demand; Women Like To Take Their Time And Enjoy It
Feb 15th, 2008 | By James Lewin | Category: Internet TV, Podcasting Research, Podcasting StatisticsA new report from Nielsen on Internet video habits reveals gender differences in Internet video viewing: men like it short and sweet (YouTube), while women like to take their time and enjoy longer shows (network sites).
Women Watch More Network TV Online; Men Watch More Consumer-Generated Media
Video streams at broadcast network TV Web sites were nearly two times more likely to be viewed by women age 18-34 than men, who accounted for 22 percent and 12 percent of streams, respectively.
For the top four Consumer Generated Media Web sites, streams were two and a half times more likely to be viewed by men 18-34 than women, who accounted for 27 percent and 11 percent of streams, respectively.
It’s too early to know if this represents a long-term trend, or if this is more a reflection of the fact that so many podcasts and YouTube videos primarily target mens’ interests.
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