Online television just got sexy for advertisers.

According to a new report by Experian Research Services, consumers are 44 percent more engaged in advertisements inserted into online television programs than they are with the ads in programs they view on traditional TV.

Viewers are paying more attention to what they are watching online and this carries over to advertisements in Internet video.

While viewers are 26 percent more engaged in the content of television programs they watch online, their engagement with the advertising placed in the programs they watch online is actually 44 percent higher. This finding suggests that the advertising in online TV programs is especially effective at reaching consumers.

With more and more research showing that people pay more attention to content online, people moving their attention to online media and advertisers moving their budgets to online video, it’s beginning to look a lot like Christmas for Internet video producers.

Image: H.E.D.I.