Flux, a social media startup funded in part by media conglomerage Viacom, has introduced two new services designed to let you leverage the company’s social media platform, Flux Lite and Flux Custom. The services are designed to make it easy for you to set up a media community.

This gives Flux three social media options:

• fShare (Beta) allows visitors to distribute your content to popular web locations like MySpace, Facebook, Friendster, Blogger, as well as all of the Flux-powered communities.
• Flux Lite is a way to add social tools to your website to engage visitors, increase time spent on your site, and convert visitors to community members with Flux Profiles. It’s easy and requires no technical expertise.
• Flux Custom (Beta) lets you add a full community offering with categories of user-generated content, featured members, discussions, and community pages. For existing sites, you can create a Flux community in a matter of minutes, using widgets and hosted pages that are fully customizable. Flux Custom lets you choose from various integration methods, while taking the social tools you need and leaving the ones you don’t.

Here’s a video demo of how fShare works:

According to Flux, “This release is in response to the demand we are seeing from media companies of all sizes, to create an engaging community and make their content portable. We encourage anyone with an existing media business (or an idea for one) to sign up, grab our tools, and create their own community.”

Partners own all of their data – if you decide to leave the platform, you take that data with you. You control your monetization strategy as well. There are no restrictions on legitimate third-party applications – for instance, you can use Flux’s video player or integrate with popular video players like YouTube and Brightcove, or even use your own.

Update: More at paidContent.