BBC Launches Radio/Podcast/Blog Experiment
Nov 9th, 2007 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts 
The BBC’s Chris Vallance sent word about a programming experiment that they’ve introduced, iPM on BBC Radio 4.
The show combines elements of podcasting and radio, and is based around a blog which lets users submit story ideas, comment on stories and offer input on stories in progress. It will start Saturday November 10th at 5:30pm (in the UK).
“As a programme team we’re trying to free ourselves from the mainstream news agenda,” says Vallance, “and follow-up stories inspired by the audience and the conversations taking place on-line in blogs and elsewhere.”
“We’ll be posting up our thought processes, early running orders, notes of meetings and discussions and background interviews with guests,” explains Vallance. “The aim of all this transparency, is to enable blog readers to help shape each week’s programme.”
It will be interesting to see whether this approach actually succeeds in producing a new format… notoriously difficult within Radio 4
I’m just amazed that the BBC is as progressive as it is. They’ve been podcasting for years, are sophisticated when it comes to blogging, they’re getting into Internet TV and are trying out social networking concepts.
Private corporations should be so bold!
its shit and it chats shit to