VeriSign and Bamboo MediaCasting, a mobile content delivery solutions provider, have teamed to offer VeriSign Mobile Media Cast, a managed mobile podcast service for wireless operators.

The VeriSign Mobile Media Cast is a fully managed solution which provides operators the ability to deliver licensed podcast content to their customers, with complete life-cycle management of the content handled by VeriSign. The channel-based subscription model allows subscribers to select the content they desire, and then enjoy the media without browsing or network connection.

Podcasting has struggled to get a foothold in the world of cell phones, in part because the complexity of set up on devices with limited interfaces. The most successful mobilecasting solution is arguably the iPhone, which offers a richer interface and relies on computer-based podcast management.

“The VeriSign Mobile Media Cast is the next leap in podcasting and mobile entertainment. Mobile operators can now offer their customers a mobile podcast experience, turning the phone into their portable media device of choice, making it even more competitive with industry-leading portable media devices,” explained Guy Morag, CEO of Bamboo MediaCasting.

According to Verisign, Mobile Media Cast is optimized for simple handset operability, using “push-store-&-play” mobile delivery technology for dynamic, background content delivery to mobile phones with no user intervention. VeriSign Mobile Media Cast uses existing cellular networks, facilitating economic off-peak delivery to minimize network congestion, data costs, and disruption to traditional phone usage.

“The VeriSign Mobile Media Cast makes it very simple for end users to enjoy the entertainment they choose on their mobile device,” said Alexander Igelsboeck, vice president for Media Solutions, VeriSign. “The versatility of this solution, as well as the efficient use of existing network resources makes it simple and affordable for wireless operators to immediately access the growing mobile entertainment market,” continued Igelsboeck.