New Revver Plugin Pairs Video With WordPress Blogs
Oct 23rd, 2007 | By Elisabeth Lewin | Category: Making Money with Podcasts, Video, Video Podcasts 
Video sharing platform Revver now has a WordPress plug-in for users of the popular blogging application. Revver takes user-created video content, pairs it with targeted advertisements, and shares the revenue with the video’s creator. They also have an existing set of developer tools for non-WordPress users, for making video sharing websites.
Podcasting News took a look at Revver’s WordPress plug-in at last month’s Podcast and New Media Expo. We were excited by what we saw during Richard Frias’ demonstration. According to Frias, Revver’s Content Acquisitions Coordinator, the plug-in allows WordPress bloggers to create their own video environments, and upload video right through their WordPress blog interface.
Frias also added that, using this WordPress plug-in on your blog, visitors can make their own video responses and upload them, much like leaving written comments on a blog post. The blogger makes 20% off these video responses (the remainder is split between Revver and the creator of the video response). “This will ‘incentivize’ people for syndicating and sharing video,” Frias said. “I’m excited to see what people will do with this.”
Some beta testers of the Revver WordPress plug-in include I Can Has Cheezeburger? video site LOLCats.TV , non-partisan celebrity/politics site (Joe Pantoliano talking about the Constitution? Cool!) Constitution Live!, and quirky vlog Happy Slip. It may be just us, but it seems to work better with Safari than with Firefox in this beta version.
Revver’s WordPress plug-in is currently available (in a beta version) on its site. Revver’s Software Engineering VP, Asi Behar, reports that “we are looking to release a new version shortly with some more customization options as well as support for hosts that make external API calls difficult – that should be coming out in the coming days.”
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