BlackArrow, a provider of multiplatform ad-management systems, has unveiled a new platform for dynamic advertising across broadband, video-on-demand (VOD) and digital video recorder (DVR) environments. The BlackArrow system is designed to manage, deliver and measure targeted advertising for video, enabling content providers, advertising agencies and distributors to reach on-demand video viewers.

Reaching on-demand viewers over multiple channels with intelligently targeted content is one of the main challenges¬†that new media raises for advertisers. BlackArrow’s system attempts to address this challenge.

“The growth in multiplatform video consumption requires new advertising models to reach consumers who are now accustomed to being in control of when and where they view video content,” according to CEO Dean Denhart. “The BlackArrow system is specifically built to address the complexities of video ad-management, with the flexibility to support evolving advertising business models.”

Using the BlackArrow system, content providers and distributors can dynamically insert advertising  into on-demand programming. The system includes targeting features to let companies target and analyze campaigns across multiple media platforms.