Advertisers Moving Money To The Internet, Spending Less Overall
Sep 13th, 2007 | By James Lewin | Category: Making Money with PodcastsAnother report shows that advertisers are rapidly moving their spending from traditional media to the Internet. And while Internet ad spending is rising, advertisers appear to be getting more bang for their buck, because their overall ad spending is down.
Internet media’s share of advertising spending increased from 6.4% to 7.6% in the last year, according to research firm TNS Media Intelligence:
Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006.
“For the first time since 2001, media advertising expenditures have declined for two consecutive quarters,” said Steven Fredericks, president and CEO of TNS Media Intelligence. “While the protracted downturn in automotive spending has been a prime contributor, the overall results reflect weakness across a wide range of industries and advertisers. Given the uncertainties about near-term economic growth and consumer spending, we expect core ad spending will continue to face challenges during the second half of the year.”
[…] Advertisers Moving Money To The Internet, Spending Less Overall “…advertisers appear to be getting more bang for their buck [on the internet], because their overall ad spending is down. Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006.” (tags: advertising onlineadvertising digitalmedia tnsmediaintelligence media) […]