Music Industry Bets Its Future On The Past

Sep 10th, 2007 | By | Category: Digital Music

The music industry has introduced a new music format that’s a twist on the singles of the past – the ringle.

The ringle, the brainchild of Sony BMG, combines three tracks – a new track, a remix and a old track – on a slip-sleeved CD. The CD also comes with a code that can be redeemed for a single online.

The ringles are expected to retail for $6-7. The RIAA and Universal music have announced support for the format.

The ringle has three strikes against it already:

  • Seven bucks for a ringtone?
  • People that buy ringtones already get them digitally.
  • Everybody else will want to know “How do you get the CD onto the phone?”

The coup de gr√¢ce for the new format may be the “ringle” name.

Here are the ringle details.

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