Price Cuts Could More Than Double Demand For iPhone
Sep 8th, 2007 | By James Lewin | Category: iPhoneAccording to Compete’s Elaine Warner, interest in the Apple iPhone could double as a result of the device’s recent price cuts.
In their research:
- 8% of consumers said they would be willing to pay for the iPhone at its original price point of $599.
- At $399, interest increased almost 2.5X to 18%.
- The “sweet spot” of consumer interest appears to be $100-$299.
“The introduction of the iPod Touch adds an interesting component,” notes Warner.¬†”At a price point of $299, Apple seems to be signaling to its customers that the iPod portion of the iPhone is worth $299, and the phone portion is worth $100. That‚Äôs right in the sweet spot, which could mean even more iPhone interest moving forward than the 2.5X increase we‚Äôve shown.”¬†
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[…] If you have a information on a new podcast, podcast software or hardware, or anything else related to podcasting, let us know! According to Compete’s Elaine Warner , interest in the Apple iPhone could double as a result of the device’s recent price cuts. At $399, interest increased almost 2. The ‚sweet spot‚ of consumer interest appears to be $100-$299. That‚s right in the sweet spot, which could mean even more iPhone interest moving forward than the 2. read more […]
[…] Apple slashed pricing on the iPhone last week, dropping its cost from $599 to $399 in order to stimulate demand. The price cuts are expected to at least double demand for the innovative device. […]