New Book Looks At Business Podcasting
Sep 3rd, 2007 | By James Lewin | Category: Corporate Podcasts, How to Podcast, Podcasting LawA new book, The Business Podcasting Book (Amazon listing), has been published that features a supergroup of podcasting experts, including Michael Geoghegan, Greg Cangialosi, Ryan Irelan, Tim Bourquin & Colette Vogele.
The book is intended to offer practical experience that you can apply to your own business podcast. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and more.
The authors bring a wide range for podcasting expertise to the book:
- Geoghegan was an early corporate podcaster, creating podcast for Disneyland and others;
- Cangialosi has worked on corporate podcasting initiatives for Verizon Wireless, GM/ Pontiac, Disney, Dow Chemical and Ortho-McNeil;
- Irelan publishes Podcast Free America, which offers podcast advice;
- Bourquin is a podcaster and also the Founder of the Podcast and New Media Expo;
- Vogele is an expert on podcasting law and the author of the Podcasting Legal Guide.
Thanks for the mention! We look forward to the launch later this month at Podcast Academy 6 & the Podcast & New Media Expo.
– Greg