MTV & RealNetworks Join Forces Against Apple
Aug 21st, 2007 | By James Lewin | Category: Digital Music, GeneralViacom’s MTV Networks is expected to announce today plans to merge its online digital music offerings into a joint venture with RealNetworks. MTV and RealNetworks, which runs subscription digital-music service Rhapsody, plan to join forces in a bid to compete with Apple Inc’s iTunes online music store.
Verizon Wireless is expected to supply mobile distribution for the joint venture’s digital content. The agreement with Verizon could help the new venture’s battle against iTunes, since Apple’s iPhone is limited to AT&T.
The announcment is also expected to end MTV’s Urge digital music service.
Competition is what makes this world great!
More power to Real and Mtv I say!