80% Unsatisfied With Internet Video Downloads

Aug 13th, 2007 | By | Category: General

A new Survey from market research firm Parks Associates has found that few in the U.S. are satisfied with their experience downloading videos from the Internet:

  • Only 16% say the selection of videos available online is good;
  • Only 13% say video downloads are sold at a reasonable price; and
  • Fewer than one in five consumers downloading video say they plan to download videos again.

In other words, despite the growth of video podcasting, despite the availability of mature video download options like iTunes and despite the huge growth of Internet video, most people are still not getting what they want.

People don’t see a reason to use video downloading services,” said John Barrett, director of research at Parks Associates. “Sure, it saves a trip to the video store, but it takes longer, looks worse, and you end up watching it on a 17” screen. No wonder consumers are dissatisfied with the experience.” He noted that niche markets will emerge, but mainstream consumers will remain lukewarm about the video download experience. Good news for DVD makers, perhaps, but certainly not the feedback that online distributors like Apple are hoping to hear.

Download chart

Low satisfaction levels might be expected for consumers using unlicensed sources because their quality and reliability are often low. Yet, based on Parks’ research, even consumers who exclusively use legitimate services are unhappy with the experience.

No Responses to “80% Unsatisfied With Internet Video Downloads”

  1. Mike says:

    Didn’t Blockbuster just spend a pile of money buying a video-downloading service? Awesome timing.

  2. […] This week on the heap we talk money with Revver, laugh about internet viewing habits and try to find ZeFrank. […]

Leave a Reply