Prerollr Offers New Video Blog Advertising Option
Jul 17th, 2007 | By James Lewin | Category: Internet TV, Podcasting Services, Streaming Video, VideoPrerollr has an introduced a new option for adding ads to videos embedded in blogs and other sites.
Their solution lets anyone that embeds videos from popular sites such as Google Video, YouTube, Veoh, Revver or MySpace insert banner ads that are displayed in the video window before the video plays.
If you use Prerollr, it lets you display their ads, and it will pay you a cut of the ad revenue. You can also display your own ads, in which case Prerollr takes 25% of the ad space to pay for their service.
In order to use the service, you have to sign up at the site and be able to add a line of code to the head HTML of your site. The code loads a JavaScript include from the Prerollr site that provides the ad service.
Details are available at the Prerollr site.
via TechCrunch
As a content producer, this service is problematical for me. We distribute a podcast under a license that allows for free (non-revenue) distribution of our program, allowing no derivative works and with full attribution, unless we specifically opt-in to a service such as YouTube or MySpace. If someone were to pre-roll an ad, or overlay one on our video, this would seem to violate the terms of our license in regards to revenue generation. If anyone’s going to make money from our videos, we should be the first in line.
Has any thought gone into this area on their end?
Eric