Association for Downloadable Media Hopes To Promote Commercial Podcasting
Jul 16th, 2007 | By James Lewin | Category: Audio Podcasting, Corporate Podcasts, Podcasting Law, Podcasting Services 
A new organization, the Association for Downloadable Media (ADM), announced its formation yesterday. The goal of the ADM is to create standards for audience measurement and advertising for downloadable media. The ADM also hopes to accelerate the growth of podcasting into a commercially viable medium.
The ADM plans to focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship. According to the organization, “The ADM will create a landscape that facilitates the commercialization of this growing audience.”
The organization has been formed to focus specifically on any content downloaded by consumers, and will work in collaboration with related industry organizations, publishers and agencies such as the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA).
The ADM has announced an interim board of representatives from the following fifteen companies who met initially to establish the organization: Apple Inc., BlogTalkRadio, Kiptronic, LibSyn, IndieFeed, NPR, Nielsen//NetRatings, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele Law.
Five initial committees will be formed immediately to address:
- advertising standards
- measurement
- outreach/education
- terminology
- membership
A membership application is now available on the ADM Web site. Nominations for the executive seats, advisory board and committee chairs will take place this summer.
The focus of the ADM includes revenue generation from advertising and sponsorships of podcasts, vodcasts (aka vidcasts, video podcasts, or vlogs), and other audio/video digital content distributed via RSS, ATOM, peer-to-peer, mobile devices, downloads from Web sites and other platforms to come.
The ADM will support the needs of publishers, producers, advertisers, agencies, vendors, research/measurement companies, as well as hardware and software manufacturers who are involved with the production or distribution of downloadable media.
[…] The mission and objectives of the Association for Downloadable Media are timely and are really the ones that we need at the moment. This will surely help the industry in revenue generation and solicit for some sponsorship that are critical for many of us to stay alive and run smoothly for years to come. Technorati tags: Podcasters, Internet Broadcasting, Downloadable Media, Audience Measurement […]
[…] The New York Times today has some interesting coverage of the recent announcement of the Association for Downloadable Media, an organization that hopes to set standards for audience measurement and advertising for downloadable media. […]
[…] The New York Times published a photo of podcast publisher Sue Bratton today to illustrate an article on the Association for Downloadable Media. […]
[…] This is happening already. IBM says that Internet media is replacing traditional media. Research says that advertisers will make Internet media the largest ad market within the next five years. There are also moves underway to standardize podcast advertising, which could stimulate podcast advertising further. […]