AT&T Inc. and Apple today announced pricing for three service plans for the iPhone, starting at $59.99 per month. All three plans include unlimited data, Visual Voicemail, 200 SMS text messages, roll-over minutes and unlimited mobile-to-mobile calling. iPhone customers can also choose from any of AT&T’s standard service plans.

Here are the details:

• All iPhone monthly service plans are available for individuals and families and are based on a new two-year service agreement with AT&T.
• Individual plans are priced at $59.99 for 450 minutes, $79.99 for 900 minutes and $99.99 for 1,350 minutes.
• All plans include unlimited data (email and web), Visual Voicemail, 200 SMS text messages, roll over minutes and unlimited mobile-to-mobile
• There’s a one-time activation fee of $36.
• Family plans are also available.

“We want to make choosing a service plan simple and easy, so every plan includes unlimited data with direct Internet access, along with Visual Voicemail and a host of other goodies,” said Steve Jobs, Apple‚Äôs CEO. “We think these three plans give customers the flexibility to experience all of iPhone‚Äôs revolutionary features at affordable and competitive prices.”

All iPhone plans include Visual Voicemail, an industry first, which allows consumers to see a listing of their voicemails, decide which messages to listen to, then go directly to those messages without listening to previous messages. Just like email, Visual Voicemail on iPhone enables users to immediately and randomly access the messages that interest them most. Unlike most wireless plans that charge additional fees for new features, there are no additional fees for Visual Voicemail.

iPhone goes on sale at 6:00 p.m. (local time) on Friday, June 29 and will be sold in the US through Apple’s retail and online stores and AT&T retail stores. iPhone will be available in a 4GB model for $499 (US) and an 8GB model for $599 (US), and will work with either a PC or Mac.