blinkx today unveiled AdHoc, a contextually relevant video advertising platform, aka AdSense for Video, the latest in a stream of recent announcements from the company.

According to blinkx,¬†”Just as Google‚Äôs AdSense transformed advertising on the Text Web, blinkx‚Äôs AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the Video Web.”

AdHoc leverages blinkx‚Äôs speech-to-text transcription and visual analysis technology to “understand” video content and can use the information it parses from the audio to dynamically place relevant advertising against it. According to the company, their platform offers content partners and advertisers video advertising which “combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising.”

The AdHoc platform also offers media companies and advertisers a flexible solution for customizing the timing and appearance of video ads. Options include:

• pre-, post- and mid-roll placement;
• dynamically-selected banners;
• ¬†in-video mini-banners; and
• a¬†unique, post-roll catalog view.

Partners can also select which ad databases to leverage – their own, the blinkx AdHoc platform, or external ad systems, such as Google’s AdWords.

“The AdHoc platform is revolutionary because it was built from the ground up to address rich media, resulting in higher monetization for media companies, more effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for users,” said Suranga Chandratillake, founder and CEO, blinkx.

The AdHoc platform is available effective immediately.