Could Apple’s upcoming iPhone eclipse the marketshare of Microsoft’s Windows Mobile phones by 2008?

Possibly, according to Markitecture, who recently surveyed 1,300 people to find out. 77% of respondents were at least slightly familiar with the iPhone. Among those familiar with the product, 41% had a good impression of the iPhone based on everything they had seen or heard.

Interestingly, Markitecture found that the more people know about the iPhone, the more they like it. 83% of those very familiar with the iPhone had an excellent or very good impression of the product.

Despite the relatively strong impression overall, two-thirds said that there was zero chance they would purchase the product, and only 6% said they were likely to buy an iPhone.

While 6% may appear low,¬†the popular Motorola RAZR achieved a 6% market share at its peak. 6% could also eclipse Microsoft’s 5.6 per cent share of the mobile phone market. Microsoft CEO Steve Balmer recently dismissed the prospects for the Apple iPhone.

The iPhone combines functions of traditional cell phones with an iPod’s media capabilities, along with user-friendly mobile computing features.

The top reasons cited for not wanting to purchase an iPhone are cost and carrier issues/contracts.