Podcasting network Wizzard Media announced today that they have hired Jim Else, a 30-year advertising sales veteran previously with Time, Inc., as Vice President of Sales. Mr. Else will lead the advertising sales team with the goal of monetizing podcasts and creating new opportunities for content creators and advertisers.

Else spent 20-years as an advertising executive for Time, where he most recently acted as the Senior Vice President for Time4 Media, a multimedia company encompassing magazines, Web sites, television and radio programming, feature films, and events and exhibitions.

“With Jim on board offering the unique advertising formula we have created around podcasting, we believe we can provide large national advertisers with a safe, effective and measurable platform for advertising through new web media,” said Chris Spencer, CEO Wizzard Media. “With 60 million plus podcast shows being broadcasted per month to millions of consumers, and the content creators eager to monetize their work, our full efforts are going towards making this happen.”