Meredith Launches “Better.tv” Broadband Network
Apr 10th, 2007 | By Elisabeth Lewin | Category: General, VideoMagazine publisher and media/marketing company Meredith Corporation has launched Better.tv, its first-ever broadband network.
Better.tv offers a range of video programming on twenty “channels”, based on Meredith’s magazines, television stations, books, websites, and live events.
Better.tv topics include food, family, home, style, remodeling, entertainment, relationships, fitness and health. Programs and videos featured on Better.tv range in length from 2 to 30 minutes, and are targeted at “better serving younger customers,” according to President-CEO Steve Lacy.
Meredith publishes magazines such as Better Homes and Gardens, Ladies’ Home Journal, More, Family Circle, Parents and Fitness, and owns a number of television stations, and publishes books on a variety of home and family subjects.
Among the first video content airings is an exclusive “behind the scenes” look at the Family Circle Cup women’s tennis tournament, featuring player profiles and interviews with many of today’s top professional women’s tennis players.