Marketwatch’s Bambi Francisco is leaving her role of the last eight years for a new role, as a Internet media entrepreneur at Vator.tv. The site is described as “a place where entrepreneurs can share their ideas with the rest of the world through video.”

“Vator.tv began as a little garage project that I started last year to help me vet startups’ pitches and to give exposure to those I’d invariably overlook as a columnist,” explains Francisco. “I mentioned the idea to Peter Thiel, co-founder of PayPal and manager of the $2 billion hedge fund Clarium Capital. Peter saw value in such a vetting mechanism, and he asked if he could invest. I told Peter that it was just an experiment at the time. But if the platform reached 50 videos, then perhaps it was worth investing in. Peter currently owns less than 5%. This was the genesis of Vator.tv, whose name is short for “innovator” or “elevator” (as in “elevator pitch”), and which today is a very small, non-revenue-generating asset.”

Francisco is leaving Marketwatch because of growing conflicts of interest with her role there and her involvement with Vator.tv.

“The understanding had always been that if it got to a point at which I could not proceed without conflicts of interest, then I would leave MarketWatch to focus on Vator.tv,” said Francisco. “I have decided to run Vator.tv full-time, and I believe in the company.”