New options for Apple TV appear to be in the works.

Blogger Eirik Solheim noticed that the Apple Store now shows a “Select your Apple TV” option, though only one option is available. The “Select” option is displayed when you can select from several Apple products.

We haven’t seen any announcement from Apple about this, but it’s obvious that there is a lot of interest in versions with larger hard drives. Apple TV’s 40GB drive is paltry by today’s standards and several options have already emerged for larger drives.

We’d like to see at least a 60GB hard drive and the ability to purchase iTunes content and have it automatically associated with the computer system that Apple TV is configured to mirror.