iTunes Introduces Complete My Album
Mar 29th, 2007 | By James Lewin | Category: Digital MusicApple today announced Complete My Album, a new iTunes service that lets you turn individual track purchase into a complete album purchase at a reduced price by giving you a full 99 cent credit for every track they have previously purchased from that album.
“Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “Complete My Album is a wonderful new way that iTunes helps customers grow and enjoy their music collections.”
“iTunes continues to revolutionize the digital music industry by offering music fans innovative ways to explore and enjoy new music,” said Thomas Hesse, president, Global Digital Business and US Sales, Sony BMG Music Entertainment. “With Complete My Album, iTunes is giving music fans the best of both worlds—the ability to discover great new music by buying just the single and a credit toward the purchase of the complete album.”
Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.
A warning for the unwary:
I just tested this service, was told I own single tracks obtained from the iTMS from more than 720 albums, and was offered the opportunity to complete these albums.
There’s just one problem: I checked 4-5 of the albums mentioned, and found I already own all the tracks from the albums iTunes told me I could complete, and had loaded all the tracks myself off CDs.
[…] March 29, 2007iTunes Introduces Complete My Album Apple today announced Complete My Album, a new iTunes service that lets you turn individual track purchase into a complete album purchase at a reduced price by giving you a full 99 cent credit for every track they have previously purchased from that album…via Podcasting News […]