Pioneering video podcast Rocketboom is considering charging for it content, because it doesn’t have the size of audiences that large advertisers are looking for.

“It’s frustrating that we haven’t worked it out by now,” said Rocketboom creator, Andrew Baron. “Even though we have a relatively large audience, advertisers are just not happy to do ‘small deals’.”

Baron is faced with an issue that traditional content publishers have always had to deal with: trying to meet the sometimes conflicting needs of advertisers and audience.

While the idea of charging for Rocketboom may seem appealing, very few shows have successfully made the switch to paid subscription models. Those that have switched have seen their circulation plummet.

While Baron is frustrated with the challenges of getting ad deals for Rocketboom, he says the show has led to other opportunities.

“We get consulting opportunities, conferences give honorariums,” explains Baron. “For us, there are many off-shoots.”