Holland America Line is using shipboard art tour podcasts to showcase the art, antiques and collectables on each of the line’s 13 vessels. The podcasts are provided in Apple’s enhanced podcast format, which lets the company include images of the artworks along with the audio tour.

Each tour begins with a welcome message from Holland America Line President and CEO Stein Kruse and includes comments from ship architect/designer Frans Dingemans, as well as others associated with the line’s art program. Artists Susanna Holt, known for her bronze animal sculptures, and Stephen Card, who creates maritime paintings, are among the artists who provide insight into their work.

“The podcasts of our self-guided art tours offers guests — and potential guests — a deeper appreciation of the extensive collections we present on board our five-star ships,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs, Holland America Line. “We’re very proud of our art and archive. These tours showcase of our collection of livable art that gives the viewer a taste of the onboard collections.”

Holland America’s podcast is a bit too saccharine at times, but it’s nevertheless a good example of how a company can market itself by providing content that its target audience is likely to be interested in.