62% Of Music Execs Think Dumping DRM Would Improve Digital Music Sales
Feb 15th, 2007 | By James Lewin | Category: Digital MusicThe BBC has an interesting article about attitudes to Digital Rights Management (DRM) systems in Europe music firms. According to the study by Jupiter Research, almost two-thirds of music industry executives think removing digital locks from downloadable music would make more people buy the tracks.
Many of those surveyed criticized current DRM systems as “not fit for purpose” and that they get in the way of what consumers wanted to do. Analyst Mark Mulligan said he was “surprised” at the strength of the responses which came from large and small record labels, rights bodies, digital stores and technology providers.
The study revealed that about 54% of those executives questioned thought that current DRM systems were too restrictive. 62% believed that dropping DRM and releasing music files that can be enjoyed on any MP3 player would boost the take-up of digital music generally.
Despite the criticisms of current DRM systems, though, few respondents said DRM would disappear in the near future.