Orb Networks has announced the free MyCasting service, which allows users to share YouTube, Google, DailyMotion and Yahoo videos from their PCs to mobile phones by text message links. This new capability, offered first in beta to users in the U.S., will be rolled out internationally in the coming weeks.

“Demand for Internet video on the PC is insatiable with more than 100 million streams daily on YouTube alone and many of those streams are being forwarded and shared virally via email and IM,” said Joe Costello, Chairman and CEO of Orb Networks.

“Those are staggering numbers considering these sites didn’t exist 18 months ago, so we know consumer demand is high,” adds Costello. “Now factor in more than 120 million handsets today are video-streaming enabled worldwide, and it’s pretty clear consumers will quickly seek that viral ability to share Internet videos to the mobile phone. That’s what Orb did.”

How Orb Internet Video Sharing on Mobile Works:

• Download Orb onto your always-on Windows home PC and then download the OrbThis Plug-In to any Web browser for quick addition of Internet videos to your Orb wherever you are. It takes less than three minutes.
• Go to mycast.orb.com, find your “recently added” online videos in your video channel and select the one you want to share.
• Click on “Share,” select SMS, type in the mobile phone number and hit send.

About Orb MyCasting

Orb MyCasting is designed to make it possible for people to organize, enjoy and share their music, photos, TV (live and pre-recorded), documents and other digital media when (time) and where (place) they want it, using the devices — be it a mobile phone, PDA or laptop — that they already own.

A download of the Orb software to an always-on Windows PC is all it takes to start MyCasting. The Orb applications let users stream media feeds from their home computer to any Web-enabled mobile device with a browser and a streaming media player. No specialized mobile software or separate carrier contract is required to enjoy Internet videos on mobile.

“We’re breaking out Internet video sharing from the PC only and onto the mobile phone,” said Costello. “Think about how you typically find out about an Internet video — your friend pings you on IM or sends you an email with a link so you can watch it. Orb takes that spontaneous moment of sharing to another level — you send a text message with a link to the video from your PC to your friend’s mobile phone. They click and watch anytime, anyplace. It’s that simple.”

MyCasting automatically transcodes the video or audio streams into the appropriate media format, bitrate, and if necessary, screen resolution for the user’s mobile phone.