Bamboo MediaCasting today launched MediaToob, a mobile podcast service that delivers audio and video podcasts to mobile phones worldwide for offline access. The MediaToob one-click selection and viewing interface, together with background delivery, is designed to make it easy for users to enjoy mobile podcasts.
MediaToob can deliver rich audio and video content including television programs, home-made or professional video clips, music, news and other long or short digital content to mobile handsets. New content is automatically updated and delivered according to subscriber preferences.

‚ÄúUsers now have the flexibility and freedom to enjoy their choice of entertainment anytime anywhere at an affordable price,” says Guy Morag, CEO of Bamboo MediaCasting.

The service currently offers a selection of podcasts mainly from Europe. The company is growing its library as podcasters submit content for direct delivery to mobile users. Users can also recommend podcasts for the MediaToob directory.

Access to MediaToob content is free of charge, but you have to pay your regular service provider for the data costs.

‚ÄúMobile handsets are not designed for web browsing. So rather than relying on WAP, we have leveraged the best of mobile convenience with the vast internet opportunity to create a service that conveniently delivers rich media automatically and directly to subscribers‚Äô phones with an extremely simple user interface. This effectively turns any phone into the users‚Äô mobile media device of choice,” adds Morag.
The MediaToob solution is based “push-store-&-play” delivery technology developed by industry veteran Bamboo MediaCasting Inc. The service utilizes existing cellular networks and facilitates economic off-peak delivery to minimize network congestion, disruption to traditional phone usage and data costs to maintain an affordable price-point and controlled quality of service.

Source: MediaToob