LA Opera Expands Reach 400% With Podcasts
Jan 25th, 2007 | By James Lewin | Category: Audio Podcasting, Digital MusicThe LA Opera has committed to producing an additional fourteen episodes of its Behind the Curtain at the LA Opera podcast series, based on enthusiasm for the initial episodes. Listeners to the first 4 episodes, which featured an inside look at LA Opera’s Manon, outnumbered actual seats at the Dorothy Chandler Pavilion by more than 5 to one in the first 4 weeks the shows were available online.
“The Behind the Curtain at the LA Opera podcast is a great opportunity for us to leverage new media marketing to build anticipation for our operas with young audiences, technophiles and opera fans around the world,” said Phil Koester, director of marketing, LA Opera. “We’re providing a rare and exciting look at how our productions come together, which whether you’re a lifelong patron or an aspiring aficionado, is a company first,” continued Koester.
Upcoming podcasts will feature episodes of podcasts for each of the LA Opera’s productions, including, Hansel and Gretel, The Coronation of Poppea, Rise and Fall of the City of Mahagonny, Tannhauser, The Merry Widow, Porgy and Bess, and Luisa Fernanda.