The Web is set to become the largest video platform ever, according to ClipBlast, a video search site.

“In 2007, the Web will become the largest distribution platform of video ever,” said Gary Baker, founder and CEO, ClipBlast! “We’re witnessing a profound transformation – really, a series of transformations – in how information and entertainment are conveyed and monetized.”

“In the year ahead, we’ll begin to see some clarity in the evolving roles of content creators and distributors,” adds Baker.

The company also offers ten predictions for online video in 2007….

ClipBlast!’s 10 Online Video Trends to Watch for 2007

1. Video content will be prolific. From branded media companies
   to quality independent producers to TV news organizations to
   novices, content will be plentiful as distribution costs will
   remain trivial.
2. At the same time, cost pressures will remain a key inhibitor
   for marketers seeking to use video on the web as a means for
   reaching their target audience.
3. Video content will be unbound and without organization. People
   will be overwhelmed by the virtually unlimited choice and will
   call for simplicity, organization and relevance.
4. Consumers will personalize their PC to watch and receive what
   they want, from whom they want and when they want it. The
   biggest trend of ‘06 — shooting, editing, storing and
   distributing personally produced video and sharing those video
   experiences with others – will continue at a brisk pace.
5. Video content will be informative, relevant, entertaining,
   often helpful — but the amount of marginally valuable content
   will increase.
6. Video content will be distributed through multiple channels
   and methods. Syndication will increase; marketers will
   discover syndicated video distribution as a means for
   exponentially increasing video viewings.
7. Video content will continue to be subject to copyright
   infringement, and tensions between creators and distributors
   will escalate.
8. Marketers will continue to discover that video provides
   creative ways to reach their targeted consumers directly.
9. Video content providers and marketers will discover
   distribution platforms and partners with growing targeted
   audiences — and discover that video can generate real ad
   revenue.
10. Video content providers who will be marketing their content
    will become overwhelmed by the multitude of choices that limit
    the attention of their targeted audience.

via Video Podcasting News