MTV today announced the launch of Bananas, an MTV-branded mobile content subscription service.

MTV’s Bananas is a cross-carrier, direct-to-consumer service that features exclusive content from MTV, MTV2 and mtvU including material from hit shows such as Laguna Beach, The Real World, and The Hills.

Bananas offers two tiers of service, each delivering an array of content from MTV programming as well as music ringtones from major record labels. Subscribers can download music-related content as well as sound-bites, cast photos, graphics, ringtones and wallpapers from popular current programs and older shows, such as Beavis & Butt-head.

“We know that our audience is looking for great viewing experiences on multiple screens and we’re focused on creating quality entertainment they’ll love for mobile,” said Christina Norman, President, MTV. “MTV has a unique advantage in this space thanks to our extensive experience with creating video our audience connects with, and we’re excited to offer that to our viewers on mobile.”

“‘Bananas’ gives us an opportunity to share MTV content and MTV programmed tones with our technology-savvy audience to give them a broader opportunity to interact with our brand on their mobile device,” said Greg Clayman, Senior Vice President of MTVN Mobile Media Group.