Unilever Sponsoring Marie Claire Podcast Series
Dec 8th, 2006 | By James Lewin | Category: Corporate Podcasts, Making Money with Podcasts, Video Podcasts 
Unilever has signed on to sponsor a new venture at Marie Claire, a women’s style magazine. Unilever will sponsor the magazine’s first video podcast series, The Masthead with Marie Claire, which will launch Jan. 2.
Hosted by editor-in-chief Joanna Coles and featuring the magazine’s editorial staff, the five-minute bi-monthly video podcasts will offer an inside look at the making of the magazine, with scenes from a real day in the life of magazine editors, beauty and fashion shoots, celebrity interviews, beauty talk and more.
“With the fast-paced growth of emerging media, it was our goal to partner with magazines to more fully integrate our brands in those mediums in a more organic way,” said Irene Grieco, senior U.S. Lead-Print Management, Unilever, in a statement.
VP/publisher Susan Plagemann added: “Delivering organic footage on what goes on at the magazine to a person’s iPod enables us to use creative product integration and puts us ahead of the curve in reaching our audience at all times.”
via BrandWeek
[…] Unilever will sponsor the twice a month episodes of Marie Claire video podcast ‚ÄúThe Masthead with Marie Claire ‚Äú that will be launched on January 2, 2007. The said video podcast will be hosted by Joanna Coles, the editor-in-chief of Marie Claire magazine. This new Unilever and Marie Claire podcast venture will feature behind the scenes events of their magazine, celebrity interviews and beauty and fashion talks. The Masthead with Marie Claire will be available for download via Marie Claire, iTunes, PodShow and MSN. […]