New research by interactive agency Sharpe Partners has found that 54 percent of adult Internet users currently create their own video offline, but only 11 percent actually upload it to the Internet.

That gap, according to Sharpe Partners’ Kathy Sharpe, represents a huge opportunity for software and system providers that can help consumers migrate their video content online.

Tools for video podcasting, vlogging and even just video sharing may be easy for tech-saavy, but still leave many consumers puzzled. The study, which surveyed 2,125 U.S. adults, found that more than two-thirds of those who create their own video found it difficult to edit their content.

“Clearly, given easier solutions, consumers will be far more likely to edit their videos,” said Sharpe. “And those who edit their video are presumably more likely to share it with others, which will expand this market even further.”

If these complications can be eliminated, there’s clearly the potential for a massive increase in the number of vloggers.

via MediaPost