Apple today announced iTunes 7, which they are calling the most significant enhancement since it debuted in 2001.

iTunes 7 adds new album and Cover Flow views of music, TV shows and movies, letting users to quickly find titles in their library as well as casually browse through titles they already own. The iTunes Store is also now offering over 75 movies from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films, that customers can purchase and download to watch on their computers and iPods, and soon on their flat screen televisions with Apple’s upcoming iTV* player.

Movies will become available on the iTunes Store the same day they are released on DVD, with new releases priced at $12.99 when pre-ordered and during their first week of availability, and $14.99 thereafter, and library titles available for just $9.99 every day.

‚ÄúIn less than one year we‚Äôve grown from offering just five TV shows to offering over 220 TV shows, and we hope to do the same with movies,” said Steve Jobs, Apple‚Äôs CEO. “iTunes is selling over one million videos a week, and we hope to match this with movies in less than a year.‚Äù

“ABC and Disney Channel were the first networks to offer television programming on iTunes, and we’re once again breaking new ground as The Walt Disney Studios becomes the first to debut feature films on the iTunes platform,” said Robert Iger, president and CEO, The Walt Disney Company. “Disney is committed to providing innovative ways for audiences to enjoy their favorite entertainment content, and our association with Apple is yet another example of how we continue to reach consumers on their terms, regardless the time, location or device.”

“Steve Jobs and Apple have consistently demonstrated that they have their finger on the pulse of today’s audience with regard to legal downloads of music and television shows, and our presence on iTunes will now allow us to deliver Disney’s films in this popular and convenient format,” said Dick Cook, chairman of The Walt Disney Studios. “Not only are we proud to be expanding our association with Apple, but we feel that this new venture meets a growing demand for movie viewing that will ultimately expand the market for our films.”

The iTunes Store now features new releases and library titles from Walt Disney Pictures, Pixar, Touchstone Pictures and Miramax Films, such as “Pirates of the Caribbean: The Curse of the Black Pearl,” “Shakespeare in Love,” “The Princess Diaries,” “The Incredibles,” “National Treasure,” “Toy Story,” “The Rock” and “The Rookie.”

Customers can purchase and download movies from iTunes the same day they become available on DVD, or pre-order upcoming movies which are automatically downloaded when they become available. Customers get the same great one-click download experience for movies that they enjoy with music and TV shows.

With iTunes 7, all videos purchased from the iTunes Store are downloaded in near-DVD quality at a resolution of 640×480 (up to 480, depending on the aspect ratio), which is four times higher than before. Downloaded videos can be played on computers and iPods.

iTunes 7 also includes new features to better organize and enjoy digital music and video, including expanded parental controls, an iTunes video playback window with on-screen controls, and the new Cover Flow view that lets you visually browse your entire video collection by cover artwork.

The iTunes Store now also offers downloads of popular video games for fifth generation iPods, including “Tetris,” “Mahjong” and “Mini Golf” from Electronic Arts Inc.; “Pac-Man” from Namco Networks America Inc.; “Cubis 2” from FreshGames, LLC; “Bejeweled” and “Zuma” from PopCap Games, Inc.; “Texas Hold’em” and “Vortex” developed by Apple, all available beginning today for $4.99 each.