You won’t hear it from Apple, but an Apple Movie Store appears to be on its way.During an earnings conference call last week, Lions Gate Entertainment CEO Jon Feltheimer said that his company had a digital delivery deal in place with iTunes, and that it would launch some time before the end of this year.

Lions Gate is a leading independent producer and distributor of motion pictures and video-on-demand content.

“We know when they are planning on launching,” added Feltheimer, “but since they have not announced it publicly, I do not think it is our place to say anything more about that.”