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Katie Couric to Bring Mainstream Network News to Internet

Aug 18th, 2006 | By | Category: Streaming Video

Katie CouricCBS plans to introduce a live online broadcast of the Evening News with Katie Couric when the program debuts September 5th, the network has announced.In addition to the live simulcast, the program will also be available in two other ways. The complete broadcast will be able to be viewed as an on-demand program any time after the live simulcast or viewers will be able to build their own broadcast by choosing individual reports.

“Technology has become an integral part of everyday life for most people, and it’s dramatically changed the way they consume news, so this is a fantastic development,” said Katie Couric, anchor and managing editor of the broadcast. “Now people will have access to great reporting by all the CBS Evening News correspondents, literally, anytime they want. It’s another example of how we intend to use our website to complement our broadcast — and, most importantly, to benefit our viewers.”

“As we learned from our simulcast of March Madness on Demand, there is a huge appetite for real time content on the Internet,” said Larry Kramer, President, CBS Digital Media. “Viewers increasingly want access to programming when it’s fresh, and the Internet allows us to bring our content to them wherever they are and whenever that content is broadcast.””Viewers can now see the CBS Evening News live, as never before,” said Sean McManus, President, CBS News and Sports. “This is a groundbreaking development in making the program available to the largest possible audience. For people who can’t be in front of their televisions when the Evening News is on, they can now watch the program live on their computers. It’s another giant step towards providing CBS News content to people wherever they are — in their homes, in their offices, in their cars, on their computers or on their cell phones.”

To access the simulcast, viewers will be asked to register so that they view it when the television broadcast is aired in their time zone. The live simulcast and on-demand versions of the broadcast will be advertiser-supported and free to all.

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