MarketWatch: How to Make No Money From a Successful Podcast
Aug 9th, 2006 | By James Lewin | Category: Making Money with PodcastsMarketWatch’s Frank Barnako takes a look at podcasters that make no money with a successful podcast.
“Ara Derderian and Braden Russell are the producers of HDTV Podcast,” writes Barnako. “They should be making money with it. They’re not.”
Barnako suggests that “The lesson may be that the independent podcaster will have to be satisfied with psychic income. The ‘medium’, so perfect for small guys to build a business, is already getting away from them.”
Barnako makes clear that, if you have a successful podcast and you’re not making money from it, you’re probably leaving money on the table.What’s not so clear, though, is whether Derderian & Russell, and other successful podcasters, should be rushing to get into partnerships with ad brokers. While podcasting ad marketers may serve some podcasters well, some podcasters have been very successful arranging advertising deals on their own, and there have been lots of podcasts that have been marred by advertising that is irrelevant to listeners.
Barnako’s article is at the MarketWatch site.
