MobileCasting Update: UK Paper Intros “BlueCasts”
May 22nd, 2006 | By James Lewin | Category: Audio Podcasting, Mobile Podcasting, Podcasting Services 
London financial freesheet City AM and Titan Outdoor have announced a partnership to offer a free mobile podcast, or ‘bluecast’, to commuters using London’s Liverpool St and Waterloo stations.
Starting today at London Waterloo, with Liverpool Street joining later in the week, Titan’s Transvision screens will broadcast a City AM promotion targeting at encouraging commuters to turn on the Bluetooth function on their mobile phones and download City PM, City AM’s daily five-minute business news podcast. The service will have the capacity to provide 150 Bluetooth downloads simultaneously.
City AM has also signed Capital Spreads, the online financial spread betting service, as the first sponsor of the City PM podcasts. As part of the package, Capital Spreads will also feature in the Transvision ads.According to Lawson Muncaster, City AM’s managing director, “We are very excited by this week’s innovative launch with Capital Spreads. It’s a real innovation to bringing business news on the go to commuters’ mobiles as they head home from work.”
via Mad.Co.UK
