SEM Pro, a site that covers search engine marketing, reports that Apple is promoting the benefits of podcasting via email:

“Promoting your business just got easier. Create a podcast with GarageBand, post it to iTunes in minutes, and reach customers, clients, and partners in a whole new way. Chefs are sharing recipes. Maternity store owners are giving the lowdown on diaper bags. And other professionals are airing business discussions, marketing new products and services, and keeping people informed.”

Apple’s emails reportedly link to the Apple retail store index, which now features a banner promoting blogging, podcasting and photocasting.

With this new campaign, it looks like Apple is trying to use the popularity of iPods and podcasting to increase its presence in the business computing market.

via SEM Pro