a la mode, a developer of tools for real estate professionals, has announced a new service for its agent customers, Propertycast. The new services lets agents podcast information on homes for sale to customers with iPods, portable MP3 players, and personal computers.

“Podcasting has exploded because it delivers content automatically for ultimate consumer convenience,” said Rusty Lindquist, a la mode’s Vice President of Agent Products. “It’s the perfect medium for pushing listing information.”

With Propertycast technology, real estate professionals can record and distribute property descriptions as spoken audio files to home buyers and sellers using this new medium.

‚ÄúIt allows our customers to walk into a listing presentation confident they can market a property like no one else,” suggests Lindquist. “That‚Äôs something today‚Äôs increasingly tech-savvy home owners look for, and can be the tipping point to winning the listing.‚Äù

‚ÄúWith an Agent XSite, our Propertycast technology is available immediately and at no cost, so agents can begin podcasting home information to prospects today,” adds Lindquist.

‚ÄúPodcasting is a remarkably cost-effective marketing tool that enables me to better service both buyers and sellers,‚Äù said Todd Ernst, a Keller Williams agent from Grand Rapids , Mich. ‚ÄúPodcasting gives buyers more detailed listing information at their leisure and provides me with a huge advantage when it comes to listing presentations. Sellers are impressed that they I can now market their homes to tens of millions of iPod and MP3 users.”