New Report: Young People Watching Less TV, More Internet Media
Dec 22nd, 2008 | By James Lewin | Category: Internet TV, Video
Young Americans are watching less TV and more Internet media
According to a new report from Deloitte, millennials, the generation of 14- to 25-year-olds, watch just 10.5 hours of TV a week (older viewers watch twice as much!). They also spend less time watching DVDs than any other age group.
But while they are spending less time with television and DVDs, they are actually spending more time with media than any other age group – watching videos on the Internet, listening to music and playing video games.
This confirms a trend we’ve been watching for several years: the more control that people get over the media they consume, the more time they spend with it.
The take-away: As new media technologies get more powerful and easier to use, people of all ages will be spending a lot more time with Internet media.
via Adweek, image:Â Crocidillicus
Of course younger viewers are often more restricted about the amount of time they can spend watching while older viewers watch as much as they want. (And many younger viewers are watching Internet when they’re suppose to be working on homework.) All factors must be considered. Of course younger users are more likely to download movies, legal or not, than older users, while older people tend to prefer watching on TVs.
Patrick –
I don’t know about that “restricted” idea – kids used to watch a ton of TV and these days they are spending their time watching YouTube and updating their Facebook pages.