BT PodShow: Not “Someone Shooting A Firecracker Out Of His Bum”
May 13th, 2008 | By James Lewin | Category: General, Internet TV, Podcast Distribution, Streaming Video, Video, Video PodcastsThe Guardian reports that BT PodShow, an online TV portal, is getting its full consumer launch:
The service is a joint venture with US-based Podshow (now Mevio), in which the backers of Google and YouTube have invested, and which has been running for several months. It has over 1m hours of content.
The two companies signed their original deal in September 2006 and, since then, Podshow has been looking for British talent and helping with production costs.
“We are what we call a brand-safe network,” said BT Podshow president Adam Curry. “There is an expectation about what is going to be delivered, an advertiser won’t just find themselves next to a video of someone shooting a firecracker out of his bum.”
Highlights of the network include an alternative healer and the self-styled sex therapist Dr Cockney.
That comment helps to trump some of their previous comments about getting away from amateur content by defining what they believe “amateur” to be.