Virgin Gets Boing Boing To Entertain Flyers

Oct 5th, 2007 | By | Category: Internet TV, Video, Video Podcasts

Xeni JardinVirgin America today announced that it has entered into an exclusive partnership with Boing Boing TV to deliver inflight daily video reports. The show available on-demand on Virgin America through the airline’s Red in flight Entertainment system on all flights beginning in November.

 

“By offering Boing Boing TV’s unique brand of content to Virgin America flyers, even before we begin offering broadband on our flights in 2008, we are unveiling a completely new inflight entertainment experience,” said Charles Ogilvie, Virgin America’s Director of Inflight Entertainment and Partnerships. “This exclusive partnership with Boing Boing TV will deliver high-quality video entertainment with a twist, just like what you would expect from Virgin America.”

Boing Boing’s co-editors Xeni Jardin, right, and Mark Frauenfelder will host the three-to-five minute video reports, which will feature stories that are an extension of the popular blog.

“Through Boing Boing TV, Boing Boing is bringing its own unique approach to entertainment, just as Virgin America is changing air travel in the U.S.,” said Jardin.

The show was created in partnership with DECA, a newly announced digital entertainment studio that creates, finances, markets and distributes digital entertainment properties.

“This partnership with Virgin America shows how new distribution channels can be used in innovative ways to deliver digital content,” said Michael Wayne, CEO and Co-founder of DECA.

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